How to Use Social Language For Your Content

Social media can be a powerful tool for your brand, but it’s only effective if you approach it the right way. Users want to connect with other people on their social networks, not a faceless company or a logo. How do successful brands engage with their followers and make the most of their social media presence? The answer is simple: They create a consistent persona and voice for their content and social media postings. Let’s look at a few tips to help you develop an engaging brand voice and build a persona that works for your company. Use Analytic Data If you want to nail down the right tone, language and style for your brand’s persona, it’s important to understand your target audience. Your social media platforms offer a wealth of information about your current fan base. Check out Facebook Insights, Twitter Card analytics and Pinterest analytics; you can use these tools to answer many questions about who your audience is and what they want: – What’s the male to female ratio of your audience? –What’s the average age of your followers? –How can you best present your products or services to this audience? Once you’ve identified your key audience, you can choose the social media platforms that are most popular for your targeted demographic. You can also check out successful brand accounts on these platforms and see what form of content works well for them. Do they incorporate a lot of video into their content, or do they rely on text updates and images? Armed with information from your analytics research, you can start planning the characteristics of your brand’s voice. If you’re catering to a younger crowd, you may want to develop a presence on Instagram and Snapchat, and you’ll likely use a hipper, witty tone in your content. DiGiorno Pizza has enjoyed tremendous success in social media, particularly on Twitter. The brand’s casual lack of capitalization in its posts, paired with playful, wry observations, results in a distinct persona that has won legions of followers. A corporate brand with a more serious bent will probably do best using a slightly more formal tone and sticking to platforms such as LinkedIn and Facebook. Hiring a contentwriter that specializes in certain tones or knows a demographic well is a great way to create a believable and engaging social media persona. Give Users a Reason to Follow You No social media user logs into their networks to be sold something. If you want your brand’s message to resonate with your audience, you need to contribute valuable content and solve problems for your followers. One brand who really understands this concept is chocolate maker Cadbury. Their successful social media presence brings together a huge community of chocoholics and foodies. The brand’s regularly-scheduled hangouts are popular among fans, and the company manages to promote their chocolate products while keeping the message interesting and light-hearted. Be Consistent Every company who has succeeded in establishing a strong brand persona shares a common trait: They were consistent with their voice and their message. They know who they are, and they know what kind of content resonates with their audience. Even when they vary their content among different platforms, the brand’s distinct voice rings clear.

Marketing Strategy Goals and Objectives

Marketing Strategy Goals and Objectives Our company seeks to become successful in the ice cream business. The company targets to develop a unique set of goals and objectives that will make it a leading player in the market. The company plans to improve the lifestyles of its targeted consumers through training and awareness. This will encourage the consumers to embrace the best health practices.Advertising We will write a custom essay sample on Marketing Strategy: Goals and Objectives specifically for you for only $16.05 $11/page Learn More By so doing, the company will encourage its customers to embrace the best lifestyles. This discussion presents the company’s objectives and goals.  The first goal is to provide high-quality products to its customers. There are various aspects used to describe a â€Å"high-quality† product. To begin with, the ice creams marketed by the company will provide a new image to the consumers. The company will achieve this goal using proper promotional st rategies. The company will sensitize the customers about the quality of its products thus making its business successful. The quality of any given product plays a significant role towards its success in the market. The second goal is to change the people’s attitude about ice cream and similar products. It is agreeable that many people in different societies consider ice cream as a bad product because it affects human health. The company targets to use awareness strategies and training procedures in order to change the people’s views about the products. The company’s marketing strategy will be successful after changing the people’s perception about ice cream. The third goal is to increase the company’s brand equity. Brand equity is what determines the success of a product in the market. Companies with the best brand equities find it easier to succeed after introducing new services or products in a given market. Our company also seeks to change the i mage of its ice cream trucks and products. The approach will make it possible for the company to become profitable. This will be a critical approach towards a successful marketing strategy.  The other important goal is to re-invent the mobile ice cream industry. Many people today do not understand or embrace the nature of the â€Å"mobile† ice cream industry. That being the case, the company will present new ideas and strategies that will encourage more people to purchase the products. The strategy will make the company’s business successful.  The other important objective is to embrace the idea of corporate social responsibility (CSR). Corporate social responsibility is an important practice that helps businesses realize their potentials by providing adequate support to different communities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It will also be necess ary to produce healthy products. The company will encourage the people to conserve the environment in order to promote sustainability.  The company will also focus on the best ways to produce unique products that are acceptable in the society. This goal will make it easier for our company to diversify its â€Å"ice creams† thus becoming successful in the business. The company will produce new flavors in order to address the changing needs of the customers.  The above goals and objectives will help the company focus on its goals and eventually become successful. The ice creams will fulfill the needs of the customers. The other goal is to embrace the best business practices in the industry. The approach will ensure the business engages in a competitive business. The company will also involve its employees and stakeholders in the decision-making process. Such practices and goals will definitely make the company successful.

Business Ethics and Sustainability Essay Example | Topics and Well Written Essays - 3000 words

Business Ethics and Sustainability - Essay Example Reference is made to a specific case, as an example: the oil spill caused by BP in Mexico in 2010. Different ethical approaches are used for evaluating the role of parties in the specific ethical issue and for understanding how the effects of this issue, in terms of ethics, could be limited. Also, the following problem is explored: can a particular ethical theory be used for realising all aspects of an ethical issue in the business sector or a combination of different ethical approaches would be rather preferred? The examination and the analysis of the facts of the specific case, as based on appropriate literature, lead to the following assumption: business decisions and operations can be quite complex; current ethical approaches are not able, if used separately, to explain all ethical issue related to business activities no matter the size of a business. In the 20th of April 2010 a strong explosion occurred in BP’s ‘drilling rig in the Gulf of Mexico’ (The Guardian, 2010). The site’s safety measures were proved quite problematic: a mechanism that had been established for controlling the leak of oil did not operate while no plan appeared for limiting the human losses in regard to the company’s staff in the particular site (The Guardian, 2010). As a result, about 11 employees died while 17 others suffered severe injuries; also, an extended oil slick was gradually developed affecting the natural environment, see waters and coasts, in the greater Gulf area (The Guardian, 2010). About ‘200 million gallons of oil’ (Geggel, 2015) have been released in the Gulf of Mexico during the 87 days that followed the explosion in BP’s particular drilling rig (Neuhauser, 2014). The damage caused on the area’s natural environment has been quite critical (Figure 1). Due to its effects on the environment, the specific incident was carefully investigated by the authorities, as of all its aspects. At a first

Sustainability Assignment Example | Topics and Well Written Essays - 250 words

Sustainability - Assignment Example Sustainable business practice is important to take hold in a business because it ensures that continuity of the business not only for today but also in the future. It ensures continuity of the business by ensuring that there will still be enough raw materials that will be used in the future operation of the business. Practicing sustainability by going green in the operation of a business also has positive impact on the business because this is an excellent corporate citizenship practice that would earn the goodwill and patronage of its customers. This makes the business more sustainable and profitable in the long run because it has a loyal customer base. Above all, practicing sustainability in the business helps the planet to heal from global warming wrought by climate change. Helping the environment heal is also beneficial for the business because it meant less destruction of its properties brought by calamities such as storm, flood and hurricane. Practicing sustainability in a business benefits

Project Term Paper Example | Topics and Well Written Essays - 500 words

Project - Term Paper Example However, it is important to note that this is not the only factor that is considered. This paper shall give an in depth analysis of the factors that are considered before one embarks on a tourist adventure. In essence, the question being answered here is ‘what affects the way one travels?’ This paper shall concentrate on two articles that are relevant to the topic at hand. The demography of societies varies. These changes remain one of the key factors that affect the economic and social life in the world today. This particular article makes an attempt at identifying the chief changes in demography that influence health tourist services’ demand. The article zeroes in on Poland’s situation. This is because the country records the lowest levels of the basic indicators of demography in Europe in recent years. The effect of key aspects was examined through the relationship between the time series of these factors and the demand for health tourism services. After the results were analyzed, it was realized that changes in demography are major factors affecting health tourism in Poland. It was also concluded that the recent upward trend in the demand for the same but with high probability of the demand decreasing. It is evident that the article has a direct correlation on the topic at hand. Thus, it is important to note that using the approach of analyzing demographic changes on the current economic and social processes, inclusive of tourism is narrow. This is because some of the factors are interdependent. Therefore, it is important to note that the factors should be increased. These factors should not be interrelated with demography. Without a doubt, the changes in family patterns influence the demography and in turn tourism. These determine the way a family chooses to spend time with each other their leisure time. Indeed, this is the very bases on which income, gender and other factors lie. This article explores the impact of demographic

Relationship Between Exports and Trade

Relationship Between Exports and Trade Methodology Empirical Strategy The primary objective of this paper is to determine whether there is a main difference in the causal relationship between exports and trade finance among two groups of countries classified based on their financial systems; bank-based and market-based. As outlined in the literature review section, there are contradicting empirical and theoretical evidence on the impact of trade finance on exports and thus, the secondary objectives are first to determine the significance of this impact using my own proxy for trade finance and then, to capture the effect of the financial crisis on this causal link between exports and trade finance. Data Sources and Measurement Technique Annual data for 19 countries ranging in the period 2001 to 2011 have been used for the empirical analysis of this paper. All data used for the 10 annual observations for these countries were obtained from the World Bank’s World Development Indicators. The estimation technique in this paper generally follows the model used by Liston and McNeil (2013) but contains several modifications and extensions due to unavailability of data and different objective. They constructed both an export volume equation and an import volume equation to analyze international trade. The common variables included in both equations are real exports (exportst,j), real imports (importst,j), real gross domestic product which is equivalent to real gross national income (GNIt,j) , export demand (EXDEMt,j), real effective exchange rates (REERt,j), trade finance (FINt.j) and a dummy variable (Dcrisis) that takes a value of 0 from the period starting 2000 to 2007 and zero otherwise. Additionally, there are other dummy variables which classified countries based on their financial systems and they are structure size dummy (DUMMY1t,j) and structure activity dummy (DUMMY2t,j). Structure size dummy takes a value of 1 for countries with higher means ratio of market cap to bank credit as compared to structure activity variable which takes a value of 1 for countries with higher means ratio of value of shares traded to bank credit and 0 otherwise. Real exports and real imports are measured in constant 2005 U.S dollars and as for export demand, it represents market share. In this paper, the proxy for export demand differs from that of Liston and McNeil (2013) due to model modification and instead, the ratio of individual country’s export to world exports is used to represent market share as opposed to the ratio of the sum of imports to the sum of exports. Similarly, the proxy for trade finance is different in this paper due to data unavailability. Nevertheless, short-term net flows on external debt are instead used as the proxy for trade finance. Short-term net flows on external debt represent net lending received by the borrower during the year where the maturity of the debt is one year or less. The rationale behind using this proxy for trade finance is that trade finance is basically a short term debt used to carry on trade and hence, an increase in trade finance should be reflected in an increase in the proxy used. Mo reover, due to unavailability of data for real domestic product, it is substituted by gross national income and in theory, they should be equivalent. The last discrepancy from the paper of Liston and McNeill (2013) is that as a substitute for real exchange rate, real effective exchange rate index is used in this paper where 2005=100 for the index and REERi,j is included to account for relative prices between countries. Empirical Model To investigate whether financial system and trade finance affect trade flows, panel data models are estimated. The models consist of 16 countries which most of them are developing or under-developed countries. Interestingly, empirical studies such as Liston and McNeil (2013) demonstrated that countries with lower level of financial development give a higher importance to trade finance compared to developed countries and hence, the relationship between trade finance and exports should be high in this paper. The export volume specification is described as: Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + ÃŽ ±6FINt.j* DUMMY3t,J + Â µt,j (1) Where exportst,j are real exports for the jth country at time t, EXDEMt,j represents export demand, REERt,j is the real effective exchange rate index, FINt,j is the trade finance proxy, DUMMYt captures effects of the financial crisis as it is 1 for the years 2008 and onwards and 0 otherwise and DUMMY1t,j, DUMMY2t,j and DUMMY3t,j represent the classification of countries into 2 groups by financial system upon structure size, structure activity and financial structure respectively. As for import volume specification, it is arranged as: Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + ÃŽ ±6FINt.j* DUMMY3t,J + vt,j (2) Where importst,j are real imports for the jth country at time t and GNIt,j is the real gross domestic income for the jth country. All other variables are the same as that in the export volume specification. Expected Signs of Variables All the variables included are expected to have some impact on international trade and the expected effect of these variables on exports and imports are given in table 1. Table 1. Overview of expected effects of variables used on exports and imports Variables Expected effects on Exports Expected effects on Imports Export demand positive Real Effective Exchange Rate negative positive Trade Finance positive positive Gross Domestic Income positive As export demand in this paper represents exports market share, an increase in export demand should also generate an increase in exports. Real effective exchange should have a negative impact on exports and a positive impact on imports respectively because when a country’s currency strengthen, its exports become less competitive whereas its price of imports become cheaper and imports tend to increase. Moreover, an increase in trade finance should have a positive effect on both exports and imports. Trade finance is used to fund firms for them to be able to continue exports and imports also should increase due to the imports of raw materials used for exports. Also, as gross domestic income increases, demand for foreign goods increases and thus, imports are also expected to increase. Estimation Technique Both equations (1) and (2) are estimated first by their base models to analyze the common explanatory variables for export and import volumes. In the export volume equation, the base model includes export demand (EXDEM) and real effective exchange rate (REER) whereas in the import volume equation, instead of including export demand (EXDEM), real gross domestic income (GNI) is included. Then the base models are extended by including the proxy for trade finance (FIN). Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + Â µt,j (3) Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + vt,j (4) Equations 5 and 6 are then extended by adding dummy variables which represent financial system of a country. The dummy variable takes the value of 1 when a country is classified as market based and 0 otherwise. Separately, they are interacted with proxy for trade finance which will enable the analysis of whether between market and bank based economies are more dependent on trade finance or there is no difference at all. Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j+ Â µt,j (5) Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + vt,j (6) Finally, equations 5-8 are enhanced to include a dummy variable Dcrisis which captures the effect of the financial crisis and which takes the value of 1 for the period 2008 to 2011 and 0 for the period of 2000 to 2007. By adding this structural break, during the crisis, it is expected that exports will be more reliant on trade finance in general due to turmoil in financial markets and the presence of a liquidity crunch. Additionally, whether how this affected the analysis made from the interactions of the dummy variables in equation 5 and 6 needs to be tested and analyzed. The results of the panel data regression and its analysis are provided in the next section. Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + Dcrisis + Â µt,j (7) Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + Dcrisis + vt,j (8) Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + Dcrisis + Â µt,j (9) Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + Dcrisis + vt,j (10)

Princess Diana :: essays papers

Princess Diana Throughout her life all eyes were always on Princess Diana. Millions came to identify with her and, when she died, they felt as though they have lost a best friend. More than a year after the sudden end of her privileged but imperfect life, Princess Diana's charity work still motivates many others to donate their own time in hopes to help the lives of others. Through the vigorous fund raising and campaigning, Princess Diana has greatly effected the lives of the patients she has reached out to. The honorable Diana Frances Spencer weighed in at seven pounds, twelve ounces when she was born on July 1, 1961. Her father announced at the time of her birth, she was nothing less than a "perfect physical specimen." She was the third surviving child of her parents. In 1967 her parents, Johnnie and Frances separated, then in 1969 their divorce became final. Johnnie Spencer won custody of their four children(Brennan19). On February 24, 1981, Princess Diana's life changed forever. Her engagement to Prince Charles, the heir to the British throne, was announced. They were married in Saint Paul's Cathedral on July 29, 1981. The ceremony was internationally televised. People all over the world tuned into the beautiful day when Princess Diana was married into one of the most powerful families in the world(Encarta). The young Princess of Wales unofficially came of age when she was twenty- six years old, married for nearly six years, and the mother of two young sons. That moment was a turning point in her life because she decided to become involved with AIDS, a subject shunned by "the great and the good" of British society. Overnight, Princess Diana changed from a young mum who liked to shop or listen to pop songs on her Walkman, to a mature young woman who had created a role for herself(Davies260). The metamorphosis came the day in April 1987 when Diana opened Britain's first purpose-built ward for AIDS sufferers, at London's Middlesex Hospital. Many were shocked at the fact that she didn't wear any protective clothing(Davies260). At that time the average Briton knew very little about AIDS. Some believed it could be caught and passed on by touch, kissing, or even hugging someone who was infected. The revelation that a royal, like Princess Diana, the mother of two young sons, one the heir to the throne, had taken such an enormous risk with a deadly disease shocked many people(Brennan88). Many people wondered, and still to this day wonder if it was