How to Use Social Language For Your Content

Social media can be a powerful tool for your brand, but it’s only effective if you approach it the right way. Users want to connect with other people on their social networks, not a faceless company or a logo. How do successful brands engage with their followers and make the most of their social media presence? The answer is simple: They create a consistent persona and voice for their content and social media postings. Let’s look at a few tips to help you develop an engaging brand voice and build a persona that works for your company. Use Analytic Data If you want to nail down the right tone, language and style for your brand’s persona, it’s important to understand your target audience. Your social media platforms offer a wealth of information about your current fan base. Check out Facebook Insights, Twitter Card analytics and Pinterest analytics; you can use these tools to answer many questions about who your audience is and what they want: – What’s the male to female ratio of your audience? –What’s the average age of your followers? –How can you best present your products or services to this audience? Once you’ve identified your key audience, you can choose the social media platforms that are most popular for your targeted demographic. You can also check out successful brand accounts on these platforms and see what form of content works well for them. Do they incorporate a lot of video into their content, or do they rely on text updates and images? Armed with information from your analytics research, you can start planning the characteristics of your brand’s voice. If you’re catering to a younger crowd, you may want to develop a presence on Instagram and Snapchat, and you’ll likely use a hipper, witty tone in your content. DiGiorno Pizza has enjoyed tremendous success in social media, particularly on Twitter. The brand’s casual lack of capitalization in its posts, paired with playful, wry observations, results in a distinct persona that has won legions of followers. A corporate brand with a more serious bent will probably do best using a slightly more formal tone and sticking to platforms such as LinkedIn and Facebook. Hiring a contentwriter that specializes in certain tones or knows a demographic well is a great way to create a believable and engaging social media persona. Give Users a Reason to Follow You No social media user logs into their networks to be sold something. If you want your brand’s message to resonate with your audience, you need to contribute valuable content and solve problems for your followers. One brand who really understands this concept is chocolate maker Cadbury. Their successful social media presence brings together a huge community of chocoholics and foodies. The brand’s regularly-scheduled hangouts are popular among fans, and the company manages to promote their chocolate products while keeping the message interesting and light-hearted. Be Consistent Every company who has succeeded in establishing a strong brand persona shares a common trait: They were consistent with their voice and their message. They know who they are, and they know what kind of content resonates with their audience. Even when they vary their content among different platforms, the brand’s distinct voice rings clear.

Marketing Strategy Goals and Objectives

Marketing Strategy Goals and Objectives Our company seeks to become successful in the ice cream business. The company targets to develop a unique set of goals and objectives that will make it a leading player in the market. The company plans to improve the lifestyles of its targeted consumers through training and awareness. This will encourage the consumers to embrace the best health practices.Advertising We will write a custom essay sample on Marketing Strategy: Goals and Objectives specifically for you for only $16.05 $11/page Learn More By so doing, the company will encourage its customers to embrace the best lifestyles. This discussion presents the company’s objectives and goals.  The first goal is to provide high-quality products to its customers. There are various aspects used to describe a â€Å"high-quality† product. To begin with, the ice creams marketed by the company will provide a new image to the consumers. The company will achieve this goal using proper promotional st rategies. The company will sensitize the customers about the quality of its products thus making its business successful. The quality of any given product plays a significant role towards its success in the market. The second goal is to change the people’s attitude about ice cream and similar products. It is agreeable that many people in different societies consider ice cream as a bad product because it affects human health. The company targets to use awareness strategies and training procedures in order to change the people’s views about the products. The company’s marketing strategy will be successful after changing the people’s perception about ice cream. The third goal is to increase the company’s brand equity. Brand equity is what determines the success of a product in the market. Companies with the best brand equities find it easier to succeed after introducing new services or products in a given market. Our company also seeks to change the i mage of its ice cream trucks and products. The approach will make it possible for the company to become profitable. This will be a critical approach towards a successful marketing strategy.  The other important goal is to re-invent the mobile ice cream industry. Many people today do not understand or embrace the nature of the â€Å"mobile† ice cream industry. That being the case, the company will present new ideas and strategies that will encourage more people to purchase the products. The strategy will make the company’s business successful.  The other important objective is to embrace the idea of corporate social responsibility (CSR). Corporate social responsibility is an important practice that helps businesses realize their potentials by providing adequate support to different communities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It will also be necess ary to produce healthy products. The company will encourage the people to conserve the environment in order to promote sustainability.  The company will also focus on the best ways to produce unique products that are acceptable in the society. This goal will make it easier for our company to diversify its â€Å"ice creams† thus becoming successful in the business. The company will produce new flavors in order to address the changing needs of the customers.  The above goals and objectives will help the company focus on its goals and eventually become successful. The ice creams will fulfill the needs of the customers. The other goal is to embrace the best business practices in the industry. The approach will ensure the business engages in a competitive business. The company will also involve its employees and stakeholders in the decision-making process. Such practices and goals will definitely make the company successful.

Business Ethics and Sustainability Essay Example | Topics and Well Written Essays - 3000 words

Business Ethics and Sustainability - Essay Example Reference is made to a specific case, as an example: the oil spill caused by BP in Mexico in 2010. Different ethical approaches are used for evaluating the role of parties in the specific ethical issue and for understanding how the effects of this issue, in terms of ethics, could be limited. Also, the following problem is explored: can a particular ethical theory be used for realising all aspects of an ethical issue in the business sector or a combination of different ethical approaches would be rather preferred? The examination and the analysis of the facts of the specific case, as based on appropriate literature, lead to the following assumption: business decisions and operations can be quite complex; current ethical approaches are not able, if used separately, to explain all ethical issue related to business activities no matter the size of a business. In the 20th of April 2010 a strong explosion occurred in BP’s ‘drilling rig in the Gulf of Mexico’ (The Guardian, 2010). The site’s safety measures were proved quite problematic: a mechanism that had been established for controlling the leak of oil did not operate while no plan appeared for limiting the human losses in regard to the company’s staff in the particular site (The Guardian, 2010). As a result, about 11 employees died while 17 others suffered severe injuries; also, an extended oil slick was gradually developed affecting the natural environment, see waters and coasts, in the greater Gulf area (The Guardian, 2010). About ‘200 million gallons of oil’ (Geggel, 2015) have been released in the Gulf of Mexico during the 87 days that followed the explosion in BP’s particular drilling rig (Neuhauser, 2014). The damage caused on the area’s natural environment has been quite critical (Figure 1). Due to its effects on the environment, the specific incident was carefully investigated by the authorities, as of all its aspects. At a first

Sustainability Assignment Example | Topics and Well Written Essays - 250 words

Sustainability - Assignment Example Sustainable business practice is important to take hold in a business because it ensures that continuity of the business not only for today but also in the future. It ensures continuity of the business by ensuring that there will still be enough raw materials that will be used in the future operation of the business. Practicing sustainability by going green in the operation of a business also has positive impact on the business because this is an excellent corporate citizenship practice that would earn the goodwill and patronage of its customers. This makes the business more sustainable and profitable in the long run because it has a loyal customer base. Above all, practicing sustainability in the business helps the planet to heal from global warming wrought by climate change. Helping the environment heal is also beneficial for the business because it meant less destruction of its properties brought by calamities such as storm, flood and hurricane. Practicing sustainability in a business benefits

Project Term Paper Example | Topics and Well Written Essays - 500 words

Project - Term Paper Example However, it is important to note that this is not the only factor that is considered. This paper shall give an in depth analysis of the factors that are considered before one embarks on a tourist adventure. In essence, the question being answered here is ‘what affects the way one travels?’ This paper shall concentrate on two articles that are relevant to the topic at hand. The demography of societies varies. These changes remain one of the key factors that affect the economic and social life in the world today. This particular article makes an attempt at identifying the chief changes in demography that influence health tourist services’ demand. The article zeroes in on Poland’s situation. This is because the country records the lowest levels of the basic indicators of demography in Europe in recent years. The effect of key aspects was examined through the relationship between the time series of these factors and the demand for health tourism services. After the results were analyzed, it was realized that changes in demography are major factors affecting health tourism in Poland. It was also concluded that the recent upward trend in the demand for the same but with high probability of the demand decreasing. It is evident that the article has a direct correlation on the topic at hand. Thus, it is important to note that using the approach of analyzing demographic changes on the current economic and social processes, inclusive of tourism is narrow. This is because some of the factors are interdependent. Therefore, it is important to note that the factors should be increased. These factors should not be interrelated with demography. Without a doubt, the changes in family patterns influence the demography and in turn tourism. These determine the way a family chooses to spend time with each other their leisure time. Indeed, this is the very bases on which income, gender and other factors lie. This article explores the impact of demographic

Relationship Between Exports and Trade

Relationship Between Exports and Trade Methodology Empirical Strategy The primary objective of this paper is to determine whether there is a main difference in the causal relationship between exports and trade finance among two groups of countries classified based on their financial systems; bank-based and market-based. As outlined in the literature review section, there are contradicting empirical and theoretical evidence on the impact of trade finance on exports and thus, the secondary objectives are first to determine the significance of this impact using my own proxy for trade finance and then, to capture the effect of the financial crisis on this causal link between exports and trade finance. Data Sources and Measurement Technique Annual data for 19 countries ranging in the period 2001 to 2011 have been used for the empirical analysis of this paper. All data used for the 10 annual observations for these countries were obtained from the World Bank’s World Development Indicators. The estimation technique in this paper generally follows the model used by Liston and McNeil (2013) but contains several modifications and extensions due to unavailability of data and different objective. They constructed both an export volume equation and an import volume equation to analyze international trade. The common variables included in both equations are real exports (exportst,j), real imports (importst,j), real gross domestic product which is equivalent to real gross national income (GNIt,j) , export demand (EXDEMt,j), real effective exchange rates (REERt,j), trade finance (FINt.j) and a dummy variable (Dcrisis) that takes a value of 0 from the period starting 2000 to 2007 and zero otherwise. Additionally, there are other dummy variables which classified countries based on their financial systems and they are structure size dummy (DUMMY1t,j) and structure activity dummy (DUMMY2t,j). Structure size dummy takes a value of 1 for countries with higher means ratio of market cap to bank credit as compared to structure activity variable which takes a value of 1 for countries with higher means ratio of value of shares traded to bank credit and 0 otherwise. Real exports and real imports are measured in constant 2005 U.S dollars and as for export demand, it represents market share. In this paper, the proxy for export demand differs from that of Liston and McNeil (2013) due to model modification and instead, the ratio of individual country’s export to world exports is used to represent market share as opposed to the ratio of the sum of imports to the sum of exports. Similarly, the proxy for trade finance is different in this paper due to data unavailability. Nevertheless, short-term net flows on external debt are instead used as the proxy for trade finance. Short-term net flows on external debt represent net lending received by the borrower during the year where the maturity of the debt is one year or less. The rationale behind using this proxy for trade finance is that trade finance is basically a short term debt used to carry on trade and hence, an increase in trade finance should be reflected in an increase in the proxy used. Mo reover, due to unavailability of data for real domestic product, it is substituted by gross national income and in theory, they should be equivalent. The last discrepancy from the paper of Liston and McNeill (2013) is that as a substitute for real exchange rate, real effective exchange rate index is used in this paper where 2005=100 for the index and REERi,j is included to account for relative prices between countries. Empirical Model To investigate whether financial system and trade finance affect trade flows, panel data models are estimated. The models consist of 16 countries which most of them are developing or under-developed countries. Interestingly, empirical studies such as Liston and McNeil (2013) demonstrated that countries with lower level of financial development give a higher importance to trade finance compared to developed countries and hence, the relationship between trade finance and exports should be high in this paper. The export volume specification is described as: Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + ÃŽ ±6FINt.j* DUMMY3t,J + Â µt,j (1) Where exportst,j are real exports for the jth country at time t, EXDEMt,j represents export demand, REERt,j is the real effective exchange rate index, FINt,j is the trade finance proxy, DUMMYt captures effects of the financial crisis as it is 1 for the years 2008 and onwards and 0 otherwise and DUMMY1t,j, DUMMY2t,j and DUMMY3t,j represent the classification of countries into 2 groups by financial system upon structure size, structure activity and financial structure respectively. As for import volume specification, it is arranged as: Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + ÃŽ ±6FINt.j* DUMMY3t,J + vt,j (2) Where importst,j are real imports for the jth country at time t and GNIt,j is the real gross domestic income for the jth country. All other variables are the same as that in the export volume specification. Expected Signs of Variables All the variables included are expected to have some impact on international trade and the expected effect of these variables on exports and imports are given in table 1. Table 1. Overview of expected effects of variables used on exports and imports Variables Expected effects on Exports Expected effects on Imports Export demand positive Real Effective Exchange Rate negative positive Trade Finance positive positive Gross Domestic Income positive As export demand in this paper represents exports market share, an increase in export demand should also generate an increase in exports. Real effective exchange should have a negative impact on exports and a positive impact on imports respectively because when a country’s currency strengthen, its exports become less competitive whereas its price of imports become cheaper and imports tend to increase. Moreover, an increase in trade finance should have a positive effect on both exports and imports. Trade finance is used to fund firms for them to be able to continue exports and imports also should increase due to the imports of raw materials used for exports. Also, as gross domestic income increases, demand for foreign goods increases and thus, imports are also expected to increase. Estimation Technique Both equations (1) and (2) are estimated first by their base models to analyze the common explanatory variables for export and import volumes. In the export volume equation, the base model includes export demand (EXDEM) and real effective exchange rate (REER) whereas in the import volume equation, instead of including export demand (EXDEM), real gross domestic income (GNI) is included. Then the base models are extended by including the proxy for trade finance (FIN). Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + Â µt,j (3) Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + vt,j (4) Equations 5 and 6 are then extended by adding dummy variables which represent financial system of a country. The dummy variable takes the value of 1 when a country is classified as market based and 0 otherwise. Separately, they are interacted with proxy for trade finance which will enable the analysis of whether between market and bank based economies are more dependent on trade finance or there is no difference at all. Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j+ Â µt,j (5) Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + vt,j (6) Finally, equations 5-8 are enhanced to include a dummy variable Dcrisis which captures the effect of the financial crisis and which takes the value of 1 for the period 2008 to 2011 and 0 for the period of 2000 to 2007. By adding this structural break, during the crisis, it is expected that exports will be more reliant on trade finance in general due to turmoil in financial markets and the presence of a liquidity crunch. Additionally, whether how this affected the analysis made from the interactions of the dummy variables in equation 5 and 6 needs to be tested and analyzed. The results of the panel data regression and its analysis are provided in the next section. Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + Dcrisis + Â µt,j (7) Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + Dcrisis + vt,j (8) Log(exportst,j),= ÃŽ ±0 + ÃŽ ±1log(EXDEMt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + Dcrisis + Â µt,j (9) Log(importst,j)= ÃŽ ±0 + ÃŽ ±1log(GDIt,j) + ÃŽ ±2 REERt,j + ÃŽ ±3 FINt.j + ÃŽ ±4FINt.j* DUMMY1t,j + ÃŽ ±5FINt.j* DUMMY2t,j + Dcrisis + vt,j (10)

Princess Diana :: essays papers

Princess Diana Throughout her life all eyes were always on Princess Diana. Millions came to identify with her and, when she died, they felt as though they have lost a best friend. More than a year after the sudden end of her privileged but imperfect life, Princess Diana's charity work still motivates many others to donate their own time in hopes to help the lives of others. Through the vigorous fund raising and campaigning, Princess Diana has greatly effected the lives of the patients she has reached out to. The honorable Diana Frances Spencer weighed in at seven pounds, twelve ounces when she was born on July 1, 1961. Her father announced at the time of her birth, she was nothing less than a "perfect physical specimen." She was the third surviving child of her parents. In 1967 her parents, Johnnie and Frances separated, then in 1969 their divorce became final. Johnnie Spencer won custody of their four children(Brennan19). On February 24, 1981, Princess Diana's life changed forever. Her engagement to Prince Charles, the heir to the British throne, was announced. They were married in Saint Paul's Cathedral on July 29, 1981. The ceremony was internationally televised. People all over the world tuned into the beautiful day when Princess Diana was married into one of the most powerful families in the world(Encarta). The young Princess of Wales unofficially came of age when she was twenty- six years old, married for nearly six years, and the mother of two young sons. That moment was a turning point in her life because she decided to become involved with AIDS, a subject shunned by "the great and the good" of British society. Overnight, Princess Diana changed from a young mum who liked to shop or listen to pop songs on her Walkman, to a mature young woman who had created a role for herself(Davies260). The metamorphosis came the day in April 1987 when Diana opened Britain's first purpose-built ward for AIDS sufferers, at London's Middlesex Hospital. Many were shocked at the fact that she didn't wear any protective clothing(Davies260). At that time the average Briton knew very little about AIDS. Some believed it could be caught and passed on by touch, kissing, or even hugging someone who was infected. The revelation that a royal, like Princess Diana, the mother of two young sons, one the heir to the throne, had taken such an enormous risk with a deadly disease shocked many people(Brennan88). Many people wondered, and still to this day wonder if it was

The Silver Linings Playbook Chapter 11

Filled with Molten Lava The picture I have of Nikki is a head shot, and I wish I had told her how much I liked it. She paid a professional photographer to take the photo, and she actually had her hair and makeup done at the local salon before going to the shoot; plus she also went to the tanning booths the week before the picture was taken, since my birthday is in late December and the picture was my twenty-eighth-birthday present. Nikki's head is turned so you see more of her left cheek than you do her right, which is outlined by her strawberry blond curly hair. You can see her left ear, and she is wearing the dangling diamond earrings I gave her for our first wedding anniversary. She had gone to the tanning booths just to bring out the freckles on her nose, which I love and miss every winter. You can see the little freckles clearly in the shot, and Nikki said this was the main idea and she even told the photographer to make the freckles the focal point because I love her seasonal freckles best. Her face is sort of like an upside-down triangle, as her chin is sort of pointy. Her nose is like the nose of a lioness, long and regal-looking, and her eyes are the color of grass. In the picture she is making that pouting face I love – not quite a smile, not quite a smirk – and her lips are so glossy that I can't resist kissing the picture every time I look at it. So I kiss the picture again, feeling the cold flatness of the glass, leaving a kiss-shaped smudge, which I wipe away with my shirt. â€Å"God, I miss you so much, Nikki,† I say, but the picture is silent, like always. â€Å"I'm sorry that I did not originally like this picture, because you would not believe how much I like it now. I know that I told you this was not such a great present, back before I started practicing being kind rather than right. Yes, I had specifically asked for a new barbecue, but I'm glad that I have the picture now, because it helped me get through all that time in the bad place and made me want to be a better person, and I'm changed now, so I not only realize but appreciate that you put a lot of thought and effort into this present. It's the only likeness I have of you since some bad person stole all the pictures of us that were in my mother's house – because the pictures were in expensive frames, and – â€Å" Suddenly, for some reason, I remember that there's a video of our wedding, and in this video Nikki is walking and dancing and speaking, and there's even this one part where Nikki talks directly into the camera as if she were talking to me, and she says, â€Å"I love you, Pat Peoples, you sexy stud muffin,† which made me laugh so hard the first time we watched the video with her parents. I knock on my parents' bedroom door, and then I knock again. â€Å"Pat?† my mom says. â€Å"I have to work in the morning, you know?† my father says, but I ignore him. â€Å"Mom?† I say to the door. â€Å"What is it?† â€Å"Where's my wedding video?† There is a silence. â€Å"You remember my wedding video, right?† Still, she does not say anything. â€Å"Is it in the cardboard box in the family-room closet with all the other videos?† Through the door I hear her and my father whispering, and then my mother says, â€Å"I think we gave you our copy of the video, honey. It must be in your old house. Sorry.† â€Å"What? No, it's downstairs in the family-room closet. Never mind, I'll find it myself. Good night,† I say, but when I get to the family-room closet and go through the box of videos, it's not there. I turn around and see that my mother has followed me down into the family room. She is in her nightgown. She is biting her nails. â€Å"Where is it?† â€Å"We gave it to – â€Å" â€Å"Don't lie to me!† â€Å"We must have misplaced it, but it's sure to turn up sooner or later.† â€Å"Misplaced it? It's irreplaceable!† It's just a videocassette, but I can't help feeling angry, which I realize is one of my problems. â€Å"How could you lose it when you know how important it is to me? How?† â€Å"Calm down, Pat.† My mother raises her palms so they are both in front of her chest and then takes a careful step toward me, as if she is trying to sneak up on a rabid dog. â€Å"Relax, Pat. Just relax.† But I can feel myself getting more and more angry, so before I say or do anything dumb, I remember that I am close to being sent back to the bad place, where Nikki will never find me. I storm past my mother, go down into the basement, and do five hundred sit-ups on the Stomach Master 6000. When I finish, I am still angry, so I ride the stationary bike for forty-five minutes and then do shots of water until I feel hydrated enough to attempt five hundred push-ups. Only when my pecs feel like they are filled with molten lava do I deem myself calm enough to sleep. When I go upstairs, all is quiet and no light is leaking out from under my parents' bedroom door, so I grab my framed picture of Nikki, take her upstairs to the attic, turn off the ventilation fan, slip into my sleeping bag, set up Nikki next to my head, kiss her good night – and then begin to sweat away some more pounds. I haven't been up in the attic since the last time Kenny G visited me. I am afraid he will come back, but I also feel sort of fat. I close my eyes, hum a single note, silently count to ten over and over again, and the next morning I wake up unscathed.

Evaluation of Strengths And Weaknesses Essay Example

Evaluation of Strengths And Weaknesses Essay Example Evaluation of Strengths And Weaknesses Essay Evaluation of Strengths And Weaknesses Essay I am evaluating the strengths of my performance, in swimming. Front crawl is the fastest stroke and gives you the feeling of being powerful in the water. I know that the skill of freestyle in swimming is one of the strengths of my performance because I have had video analysis of my strokes. It shows I have good arm action when entering the water, and my breathing is efficient because I breathe bilaterally. I can see that my leg action in this stoke is very strong, this is because I practise training my legs regularly with a kick-board. The overall efficiency of the stoke is fluent because it is smooth and well practised. My body position is at water level, this is the correct technical model. Breaststroke is the slowest of the four strokes, but that does not mean it cannot be swum powerfully and at speed. I also know that breaststroke is another strength in my performance because my coach tells me I have a wide leg action this is because I have good flexibility in my hips. My body position is flat and stationary in the water, the technical model states that you must keep your body level at the surface. The overall efficiency of the stroke is smooth and fluent, I know this because my coach informs me that I dont make any rapid splashes. My arm action entering the water is fully stretched, and during the arm pull through my elbows are high at a right angle. Butterfly is a difficult stroke to swim as it needs both stamina and style, but because I train more on this stroke I find it easier. I know that butterfly is one of the best strengths in my performance because I have had feedback from my video analysis. It shows I have a good arm action and pull through the water in a keyhole shape, because I bend my elbows at the start of the pull and keep them close to the surface. I swim butterfly well because I breathe every two strokes as this will keep my body more streamlined, and the streamline position is the more effective body position, and a more efficient way to move through the water. The video also displays that I have good hard leg action, which is the dolphin-like motion of the body through the water is known as undulation. This is because I am able to keep a fluent regular kick action, going throughout the stoke all of the time, so the overall efficiency is better. A Racing start is an really important aspect to swimming because it can determine 1st and 2nd place so you need to move off the blocks quickly as possible and into the water smoothly. I use a track start dive. I feel this is an important strength of mine because my coach has gave feedback telling me, I push off the blocks with a lot of power and it looks a fluent. I am able to consistently perform this skill correctly. Also my coach shows me I have a excellent streamlined body position when entering the water, my arms are up, squeezed by my ears with one hand on top the other. Another strength of my performance are my freestyle tumble turns, I know this because I have had video analysis. It shows that I carryout a fast somersault and a twist, this is because I have a strong leg action which flips me around, also I always practise tumble turns every training session and never miss any out. My overall efficiency is good showing that this skill has been learnt well and it is a fluent. After every tumble turn I glide and streamline off the wall. The video footage shows my body position is tight and straight, every muscle is pulling in towards the centre, trying to make my body longer and thinner. This is a different strength to my performance. Also it indicates that my legs are adducted with my toes are pointed. My arms are extended, pointing to the direction of travel, my bicep muscles are behind my ears. My fingertips are stretching and reaching as far forward as possible, this follows a technical model. A) Strategies/Tactics Strengths:  Starts and turns  I know this tactic is a strength in my performance because, when I dive into the water I can determine how long I spend gliding in a streamline position under water. I know this is a good strategy because my coach informs me I have a good streamlined position. The same technique can be used for turns you can gain a lot more length streamlining under water when pushing off the wall than swimming. Also I have a fast approach (acceleration) into wall, the speed into wall effect the speed out of the wall. This is an important tactic in a race. I know this is a strength of mine because I have had video analysis of my starts and turns and I see that my turns are consistent and fluent. Negative split through middle distance swims  A negative split is when you swim a race e.g. 400m and you swim the second 200m faster than the first 200m so your building up. This is an important tactic to have in a race because your body will know when to increase the pace and then go on to win. I know that this is a strength in my performance because I have had myself timed in a 400m race doing a negative split, so I have swum the second 200m faster than the first. This shows it is a good tactic of mine. Sprint finish  When you are swimming a middle distance race e.g. 200m and you are able to have some power left to sprint the last length or 1/2 length. This is a good tactic to have because you are able to keep your last bit of energy left at the end of the race, this can promote you to win. I know that this tactic is a strength in my performance because I have had video footage showing that in various races, I have used a sprint finish and gone on to win the race.

Russia in WW1 essays

Russia in WW1 essays What were the effects of World War One on Russia up to but not including February 1917? From 1914 through to 1917 Tsar Nicholas II made himself very unpopular among his people. This was due in big part to the First World War. World War One acted like a catalyst, magnifying Russias already bad problems. In 1914 Nicholas was very indecisive, this was because not expecting to be made Tsar so he had no training in decision making, diplomacy or how to rule. He showed this first on Bloody Sunday and again when world war one started. He ignored warnings of political danger and succumb to the pressures of the Duma. One of his first decisions upon entering the war was to order a partial mobilisation of troops against Austria; then when told by his generals that this was unworkable, he ordered general mobilisation. He then cancelled it and let it stand. A perfect example of how indecisive he was. The result of Nicholas inability to make decisions was that Russia was thrown into a war it was not prepared for. The lack of equipment, transportation and training left the Russian troops poised for defeat at Tannenburg and almost everywhere else. The war badly effected the lives of people in Russia. It made the poor even poorer. Millions of male peasants were being conscripted so this left lots of jobs in the factories, jobs that the war had created by needing supplies for the frontline (guns, ammunition etc.). Because there were fewer people and the factories had more needs, people were now working longer hours for the same pay. Conscription also meant there were not enough people to cultivate the land and Russia s poor infra-structure meant they cud not transport food. This meant there were food shortages so the prices of goods were continually rising but wages remained the same. This led to inflation. The standard of living in Russia went down as peoples living conditions decreased. People were going col...

FedEx company in courier delivery industry.International Business Essay

FedEx company in courier delivery industry.International Business - Essay Example Business analysts often point out the reasons why certain firms have gone out to the international markets and have been successful while others have been a total failure in their pursuit of international growth. The initiative taken by a an international company or firm to tap into new markets requires consistency with the company’s overall strategy since unfocussed or sporadic exploitation of resources directed at achievement of international market growth can be counterproductive by soaking up limited resources with little or no returns. Any obstacles that might hinder entry into markets such as duties or regulatory laws need to be determined beforehand and adequately addressed. In the Chinese market, the authorities do not permit FedEx and other multinational firms to conduct domestic courier services (Berman 2012). It is therefore imperative that managers tasked with the duty of analysing strategies of entering new markets identify and clearly detail the company’s strengths and weaknesses to assist in maximizing and focusing on the international opportunities. Aspects of the company such as sales, supply chain, and marketing should be addressed, a clear and detailed direction should be formulated and management support resources dedicated to increase chances of success that may otherwise be impeded by lack of familiarity. Companies need to establish effective supply chain models and infrastructures that link efficiently with the commercial aspect of the business to formulate a strategy that enhances growth in new and existing markets. FedEx Market Entry Strategies in China FedEx is a multinational corporation established in America, but has a complex network of branches and subsidiaries around the globe and it deals with the business of courier. FedEx is  a global enterprise that conducts its various activities and operations throughout  the world in countries such as China among others. China is a major world economy dealing in electrome chanical goods such as cars and other electronic products like phones and computers. These products are in high demand in many countries and continents of the world and for these merchandise to reach their targeted destinations the producing company is obligated to contact a transporting agency specifically FedEx to conduct the translocation. FedEx as  a business enterprise has distinct rules and structures guiding its operations to ensure successful transaction in the global scene including the Chinese market.  Ã‚  These structures include the Global Entry Strategies which is a mechanism involved with efficient delivery of  parcels to a specific location and spreading them there mainly involving importing and exporting such products. Theories under this structure include sequential theory and  network theory (Liso and Leoncini 2010, p.189). This theory is closely related to the Uppsala model that states that organizations perfect their business in overseas markets; therefor e, FedEx has an obligation of first training their employees on various fields in order to perfect the handling and service provision. This theory has four major stages composing of maintenance of sporadic exports, use of representatives and agencies, overseas sales through knowledge agreements with domestic firms and FDI in the foreign market. The main features of  the Uppsala model in any organization and specific to FedEx include experience achieved from the domestic market before embarking on the

Seminar question unit 4 Assignment Example | Topics and Well Written Essays - 250 words

Seminar question unit 4 - Assignment Example Nutrition screening can benefit the prevention of heart diseases through identifying the nutritional characteristics related to the heart diseases (Bernstein & Luggen, 2011). Studies have indicated that one of the key prevention measures to reduce the alarming rate of mortality due to heart diseases is through good understanding of the right diet for the body. Consequently, nutrition screening in this area will identify individuals with high level of density lipoprotein (LDL) cholesterol that is responsible for accumulation of plaque in the arteries increasing the risks for heart attack. The identification of the heart related nutritional problems would use a criteria based on diet, height and weight, obesity, and diagnosis to determine the blood pressure level. This will benefit the patient by primarily determining their vulnerability to the heart diseases (Bernstein & Luggen, 2011). In addition, the patient will learn on how to adopt an appropriate diet strategy for sufficient vitamins, nutrients, and calories in the body. Consequently, patients will not only reduce risk of heart diseases, but also improve the body’s immune